Lead-Creative - LearnHow Blue

Creative Director

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Lead Form For Founding 7

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Which Founding Role are you applying for?

Manual-to-Course Logic: How would you architect a pipeline that takes a 500-page technical manual and accurately extracts "teachable" video script modules without hallucinating?

The AICS Engine: How do we ensure our proprietary "AI Career System" remains high-performance while keeping the user interface extremely simple for non-tech users?

Patent Guardrails: How do you protect the unique logic of our provisionally patented reskilling ecosystem within the model's architecture?

The Affiliate Portal: How would you customize the dashboard so members can clearly track their 40% commissions and referral payouts in real-time?

Cross-Platform Accessibility: Our users may have older devices. How do you ensure the app remains fast and stable on mid-range Android and iOS hardware?

Video-First UX: Since our core product is video-based courses, how would you optimize the mobile player to handle high-definition streaming with low data usage?

Talent Connect Integration: How would you design the "Talent Connect" interface so a worker can easily showcase their new certifications to recruiters from their phone?

The "Outplacement" Pivot: How would you convince an HR Manager that our $87 "Business-in-a-Box" is a better brand-protection move than their traditional $1,900 outplacement package?

The Bulk-Deal Logic: What is your strategy for identifying and closing a 1,000-unit corporate contract within your first 90 days?

The Worker Upside: How do you explain the "40% commission" referral model to a corporate decision-maker as a benefit for their departing employees?

Translating Tech: How do you visually explain "AI Reskilling" to a 60-year-old veteran floor lead so it feels like a tool they can use, not a threat that replaces them?

AI Asset Speed: Which AI creative tools (Midjourney, HeyGen, etc.) do you use to produce "professional-grade" video and image assets at startup speed?

The Kickstarter Launch: What are the three most critical visual elements we need in our "Sponsorship Kits" to secure Church Grants and Business Partners?

Founder Alignment: How do you bridge the gap between the "Technical Trio" and the "Growth Trio" to ensure the product features match the sales promises?

Global Logistics: With a team that includes "Digital Nomads" and offshore talent, what systems will you use to keep everyone hitting their bi-weekly performance benchmarks?

The $10k Target: How do you manage the company’s internal "Viral Profit" model to ensure we are hitting the revenue share targets for the Founding-7?

Community Infiltration: Which 3 specific types of Facebook/LinkedIn groups would you target first to find displaced workers, and how do you "post" without sounding like spam?

The DM Conversion: A worker comments "Is this a scam?" on a viral video. Walk me through your specific DM or comment reply to convert them into a member.

Scheduling Mastery: What tools and workflows would you use to manage high-frequency posting and tracking across hundreds of targeted groups simultaneously?

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The Mission

LearnHow Blue is looking for a visionary storyteller to serve as the heartbeat of our brand. You won’t just manage social media; you will architect the visual and verbal identity of a global movement. Your input is extremely important. You are responsible for driving “eyeballs” to the platform helping displaced Blue-Collar workers into a thriving, certified workforce using video, images, and blogs.

Key Responsibilities

Brand Voice & Narrative: Develop and protect the “LearnHow Blue” voice—ensuring it stays gritty, respectful, and authoritative across all channels.
Viral Content Engineering: Create high-impact, short-form video content (TikTok, Reels, Shorts) that demystifies AI and highlights the Retrained → Certified → Connected pipeline.
Co-Partnering with the Social Media Director, you will put together a highly compelling outreach strategy for our launch by developing “Sponsorship Kits” for our Business Partner outreach.
Global Scaling: Lead and mentor a team of offshore creative talent (via Outsource Accelerator) to maintain high-quality output as the ecosystem scales.
Growth Hacking: Design social triggers that fuel our viral referral engine, turning 500 active members into a multi-million-dollar community.

Requirements

Master Storyteller: Proven ability to translate complex technology into “kitchen table” language that resonates with blue-collar workers.
Digital Native: Expert-level knowledge of social media algorithms and “what goes viral” in the current attention economy.
AI-Fluent: Proficiency in using generative AI tools (Midjourney, HeyGen, Veo) to produce professional-grade assets at startup speed.
Manage Active “Targeted” Groups. There are hundreds of groups that focus on Facebook/LinkedIn. You be responsible to join, manage, post (blogs, ads, videos), and engage with member of the group.
Founding Mentality: The grit to build a brand from the ground up and the leadership to scale it globally.

The Benefits

Base + Equity: A significant equity stake in LearnHow Blue LLC, aligning your personal wealth with the long-term success of the “Viral Profit” model. Your name will be on the “Founding-7” masthead, and your vision and contribution will dictate the brand’s global trajectory.
Performance-Based Upside: Direct participation in the revenue generated by our Corporate Bulk Tiers and Talent Connect upgrades.
Location Independence: This is a Digital Nomad-friendly role. Whether you are working from Nevada, California, or joining the team in Medellín, Colombia, results matter more than your GPS coordinates.
AI Frontier Access: Work at the bleeding edge of AI reskilling technology, utilizing a provisionally patented system that is actively changing the future of labor.
Purpose-Driven Legacy: The chance to build a system that solves one of the greatest challenges of the 21st century: ensuring the hardworking “BlueCOMMUNITY” isn’t left behind by the AI revolution.

The Financial Architecture.

Compensation: $1,500 per month PLUS 1.4% of company sales.
Performance Benchmark: Sales is responsible for 2/3 of the revenue, SMM is responsible for 1/3. This is expected to generate about $400k/mo. x 1.4% = $2,857 + $1,500 base = ~$4,400/mo.